Full SOP document

Positioning Filter SOP

Keep ReadyOps positioned as an outsourced training operations partner, not a class vendor.

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Owner

Founder / ArtMetrics

Cadence

Before publishing any public page, sales asset, proposal or outreach sequence.

Trigger

Any copy, offer, page, deck, email or script is created or revised.

Output Count

3 operating outputs

Inputs

  • Draft copy or asset
  • Target buyer
  • Offer name
  • Primary CTA
  • Legal-review flags

Procedure

  • Rewrite the first screen around management overhead, operational continuity, standardization, visibility and one accountable partner.
  • Remove low-level lead language that starts with CPR, cards, classes, certificates or paperwork unless it is supporting copy.
  • Confirm the CTA sells the Executive Workforce Readiness Plan or a readiness review, not a workbook or generic audit.
  • Check every claim against approved language. Do not imply government, public-employer or certification-organization endorsement.
  • Add a scope boundary when mentioning compliance, credentials, instructor delivery, employee data or certification handling.
  • Run the final copy through the prohibited-claim test before publishing.

QA Gates

  • Outcome appears before mechanism
  • CTA is executive-level
  • No unsupported compliance claims
  • No invented proof

Metrics

  • CTA click rate
  • Application starts
  • Qualified application rate
  • Sales-call show rate

Failure Modes

  • Page sounds like CPR class sales
  • Offer sounds like a free worksheet
  • Buyer does not know what operational burden is removed

Outputs

  • Approved public copy
  • Updated CTA
  • Legal-review notes